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Rapala
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There is a place in Finland where the waters of the Lake Pielinen swiftly flow over and around a field of boulders. It's called the Kalkkinen Rapids. The water is pure and the blue Scandinavian sky is fresh, perfumed by the scent of pine trees. Time seems to stand still here.
For centuries, the Finnish people came to these waters. To drink. To bathe. To fish. Even today, these waters are a source of life.
Every time you tie on a Rapala lure, or fillet a fish with a Rapala fillet knife, the Rapala story comes alive. And it's here, at these rapids that Lauri Rapala, the man who invented the Rapala lure in 1936, decided to continue the journey that would turn a family handicraft into one of the world's most memorable fishing lures of all time. From this point forward, fishing would never be the same. Rapala lures are now sold in 140 countries and are responsible for more world record fish than any other lure.
